It is apparent that in the world of fashion, many fashion brands have touched upon cultural celebration and appropriation both with success and not very successfully throughout the past few years. Leave it to social media to make it very well known when the brand showcases something that may seem ‘racist’ – without a doubt with every good intention in mind. Tory Burch’s latest campaign “#ToryStory: An American Roadtrip” featured Poppy Delevingne and other Caucasian models singing and dancing to the popular song “Juju On That Beat’ and boy did they get in trouble for it! Some individuals took this campaign as an example of ‘whitewashing’ and racism because if it’s association with the music contrasting the cultural backgrounds of the women showcased.
The brand was quick to reply with a very thought out apology and by Wednesday evening the clip was taken down and completely disappeared from their social accounts.